Lars Sternmarker

Advisory Board member

Lars Sternmarker is the former CEO of IMG Nordic and one of Europe’s most experienced players within the international sports rights business. Lars established IMG/TWI in Sweden when starting to work for Mark McCormack about 20 years ago.

Lars is today on the board of the Swedish firm Catella after recently helping IMG to sell a part of their business to the firm. Lars also works as former England Head Coach Sven-Göran Eriksson’s Business Manager.